• Hi

    These is my log of professional, political and sometimes personal thoughts and observations. I am Bettina Walter, a Senior Information Architect (IA), Interaction Designer and Usability Professional.
    I am co-owner of PunkLogic.

    Member of IA Institute logo

    Interaction Design

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‘Name that thing’ – collective naming fun

Our clients sometimes struggle with creating a name for their online business. Here is our collective name finding technique. A process that is fun and gets results.

  1. Find a lot of words you like in context to your project.
    I often use an online thesaurus for this: http://dictionary.reference.com/browse/joy
  2. Collect all your suggestions – you could use google docs for this. Here is an example.
    Set up a doc. Invite your team members / stake holders to add words.
    Set the type fairly large – I use the subheading (H2) style for this. It also gives you good line space.
  3. When you’ve got enough: Print (3 copies)
  4. Cut individual words into snippets
  5. Meet as a group
  6. Jumble words around on a table (Alcohol optional)
  7. Note down your favourite combinations.
  8. Set up a little survey and let friends rank your ideas.

This naming technique encourages lateral thinking and makes you look at word combinations in a fresh way.


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